The evolution of compression wear
Historical Background In the outdoor industry, it is often perceived that compression wear is a recent invention. Some brands address it as innovation, promoting their product as groundbreaking.
Category: Sportswear
Paris Fashion Week W2627
Light is seeping through the big French windows of my boyfriend’s apartment in Geneva. It softly strokes my On spray shoes, leaving the thin synthetic web golden. Like running, I have many hobbies, which often leave me late with any social media or blog posting. But this spring’s PFW was really special, so I…
TECHUNTER MAGAZINE: Leaving The Boys’ Only Club: Sportswear’s Shift Towards The Female
Leaving The Boys’ Only Club: Sportswear’s Shift Towards the Female Credits: Words: Elitsa Dobreva [TH Author, Mammut product designer], Yana Dobreva [Author, Grand Studio Product Designer] Edit: Yana Dobreva Direction: Alexander Zabelin [TH, Founder, Editor-in-Chief]. Commentary: Brenda Holmes, Danielle Petesic, Patrick Peritz, Ophelie-Usannaz-Joris, Andrea Rühr, Irena Ivanova, Siona Dalcolmo, Gin Woo, Christel Hogsted…
TECHUNTER MAGAZINE: The Shoe
The Shoe. An Object of Ultimate Self-Expression and Cultural Curation. Today’s Footwear Market: Sudden Revival, Cultural Outrage, Diversified Investment The most accessible form of self-expression, consumption, has peaked for footwear in the past decade, allowing for millions of unusual pairs, neglected in the past, to roll off the dusty Footlocker shelves and…
3D Experiences and Outcomes
Design is complicated: it serves the purpose of utility, imagination, creativity, self-expression and it ultimately facilitates a societal voice.
ISPO 2021. Winners and eye-catchers.
The entire digitization of an event with the significance of ISPO Munich seemed to be on the tip of everyone’s tongue this year.