This year has been a travesty for creativity, adventure and feeling free (a rightful human sensation): they have been banned from our emotional diet, leaving us chewing on the leftovers of our relationships, health and frankly, our patience.
The entire digitization of an event with the significance of ISPO Munich seemed to be on the tip of everyone’s tongue this year.
In accordance with the chill vibe of the whole tennis collection, we shot a short film to depict the sensation of enjoyment and satisfaction of the game. Just like the U.S. Open court, we chose to shoot on a beautiful bright blue court with a sea view and abundant sunlight. The perfect conditions for…
In the laid-back, classical style of the collections, Yana and I got our models a vintage sports racket to complete a more genuine photoshoot.
Range planning is tricky, especially when it comes to presenting it in a proper way. Illustrations should be neither too technical, nor too creative, contain just the right amount of details and information.
As you have probably read in one of my previous posts, I was initially quite happy with the new mood board I made for this Adidas project. It represents the laid-back feeling of the collection, as well as the fluidity and color palette.