IndustrySustainability

Analysis of Fishing Industry Waste and Its Application in Sustainable Apparel Manufacture

Animal skins have been used for clothing and accessories since prehistoric times, and to increase their longevity humans turned them into leather through the process of tanning. This method has been used by Icelanders, who were after extracting and using every part of an animal, for what is now a millennium.

FashionIndustrySustainability

Greenwashing: Sustainability or Profitability?: Chapter 1: Role of the consumer in greenwashing

Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…

FashionIndustrySustainability

Greenwashing: Sustainability or Profitability?: Chapter 2: Examples of Greenwashing Practices In the Fashion Industry

In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…

FashionIndustrySustainability

Greenwashing: Sustainability or Profitability?: Chapter 3: Effects of Greenwashing on The Conscious Consumer and Sustainable Marketing, and Possible Ways of Its Cessation

In this chapter I will analyse the impact of greenwash on the conscious purchaser and sustainable marketing. I will then suggest possible ways of countering the effects of deceptive green advertising, where the environmentally aware consumer, as well as the manufacturer and the retailer take responsibility for their contribution to the unsustainable lifecycle of fashion…