Elitsa Dobreva blog
Wearing Tomorrow – EARLY MAJORITY [Conversation] The clothing we see and consume everyday is created mostly in a very similar way, from the design stage, to production, to ending up in your closet – it is all a single never ending cycle that is decades old. So many people are involved in every step of…
Minimalism Historically Minimalism is one of the most popular design trends of the past decade. Many associate it with a certain lifestyle, a pared down set of belongings, a certain décor and object aesthetic. When talking about the current era of minimalism, words like ‘capsule wardrobe’, ‘decluttering’, and ‘anti-capitalism’ are often thrown around, and…
Food Industry’s Waste As Raw Material For Product Design It has been important to me, when I get the chance, to movie into a home, which reflects my values, ideas, creativity and sense of space. I recently had the chance to create my first adult home and furnish it from scratch.
Animal skins have been used for clothing and accessories since prehistoric times, and to increase their longevity humans turned them into leather through the process of tanning. This method has been used by Icelanders, who were after extracting and using every part of an animal, for what is now a millennium.
Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…