The evolution of compression wear
Historical Background In the outdoor industry, it is often perceived that compression wear is a recent invention. Some brands address it as innovation, promoting their product as groundbreaking.
Tag: Sense
Is Colour Psychology A Hoax?
It has proven tricky to decipher a healthy brain’s behavioral psychology: each day brings a set of exhilarating heights or numbing lows, based on nothing but pure chance: what coffee one drank, how they woke up, was there a symphony of drills below their window at 6am?
Lighting In Design
It’s almost Christmas and days in Zurich are shorter than ever. Apart from my holiday spirit, much else has changed about my routine: I often overlook sunscreen, as I rarely encounter the big lamp these days, I am sluggish, but my 10k run time is faster, due to the freezing cold, and I stay…
Chill-filming
In accordance with the chill vibe of the whole tennis collection, we shot a short film to depict the sensation of enjoyment and satisfaction of the game. Just like the U.S. Open court, we chose to shoot on a beautiful bright blue court with a sea view and abundant sunlight. The perfect conditions for…
Served in the U.S.
Despite its relatively recent discovery, America is incredibly rich in history and one could easily take notice of the traditional Indian culture and the variety of landscapes. The speed of its development and changes approaching also create the perfect environment for the American abundance of styles and opportunities.
Melissa Akinden
Mel’s brand ‘Yakamoz‘ (from Turkish ‘the moon’s reflection in the sea’) is exclusively created to take the stress out of the contemporary student female’s everyday and bring her a sensation of happiness and relaxation. Therapeutic sea swimming that evokes positive emotions and clears the mind is the key activity that Melissa has chosen for her…