Elitsa Dobreva blog
Light is seeping through the big French windows of my boyfriend’s apartment in Geneva. It softly strokes my On spray shoes, leaving the thin synthetic web golden. Like running, I have many hobbies, which often leave me late with any social media or blog posting. But this spring’s PFW was really special, so I…
Leaving The Boys’ Only Club: Sportswear’s Shift Towards the Female Credits: Words: Elitsa Dobreva [TH Author, Mammut product designer], Yana Dobreva [Author, Grand Studio Product Designer] Edit: Yana Dobreva Direction: Alexander Zabelin [TH, Founder, Editor-in-Chief]. Commentary: Brenda Holmes, Danielle Petesic, Patrick Peritz, Ophelie-Usannaz-Joris, Andrea Rühr, Irena Ivanova, Siona Dalcolmo, Gin Woo, Christel Hogsted…
How Visual Media Inspires Apparel: From Subcultures to Luxury Pioneers [CASE STUDY] Ever since the first pelt throw, apparel has been the truest signifier of the passing of times, reflecting the needs and tendencies in social groups. And while Maslow’s pyramid has called it that, as soon as humans have their basic needs satisfied, they…
Wearing Tomorrow – EARLY MAJORITY [Conversation] The clothing we see and consume everyday is created mostly in a very similar way, from the design stage, to production, to ending up in your closet – it is all a single never ending cycle that is decades old. So many people are involved in every step of…
The Shoe. An Object of Ultimate Self-Expression and Cultural Curation. Today’s Footwear Market: Sudden Revival, Cultural Outrage, Diversified Investment The most accessible form of self-expression, consumption, has peaked for footwear in the past decade, allowing for millions of unusual pairs, neglected in the past, to roll off the dusty Footlocker shelves and…
January 18. A couple of days after my friends’ wedding in Kochi, India, my body screams ‘Europe’. I had been in the country for just over two weeks and, although my spirituality and humility were nurtured by the experience, my body wasn’t. 5 days, a full body infection, and 41C temperature into my mistake to…