How Real Is Digital Apparel? Sustainability, Consumer Values and A Social Media Must

  We live in times where using Instagram filters and catching up with CGI Influencers is nothing but mundane: our experiences are defined by the quality of our post-adventure posts and Lil Miquela is the topic of our lunchtimes. There is almost no line drawn between our virtual and off-line lives to the extent where…


Analysis of Fishing Industry Waste and Its Application in Sustainable Apparel Manufacture

Animal skins have been used for clothing and accessories since prehistoric times, and to increase their longevity humans turned them into leather through the process of tanning. This method has been used by Icelanders, who were after extracting and using every part of an animal, for what is now a millennium.


Greenwashing: Sustainability or Profitability?: Chapter 1: Role of the consumer in greenwashing

Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…