Tag: Change

Design • Sportswear • Utility

TECHUNTER MAGAZINE: Leaving The Boys’ Only Club: Sportswear’s Shift Towards The Female

Elitsa DobrevaLeave a Comment on TECHUNTER MAGAZINE: Leaving The Boys’ Only Club: Sportswear’s Shift Towards The Female

  Leaving The Boys’ Only Club: Sportswear’s Shift Towards the Female   Credits: Words: Elitsa Dobreva [TH Author, Mammut product designer], Yana Dobreva [Author, Grand Studio Product Designer] Edit: Yana Dobreva Direction: Alexander Zabelin [TH, Founder, Editor-in-Chief]. Commentary: Brenda Holmes, Danielle Petesic, Patrick Peritz, Ophelie-Usannaz-Joris, Andrea Rühr, Irena Ivanova, Siona Dalcolmo, Gin Woo, Christel Hogsted…

Industry • Sustainability • Technology

How Real Is Digital Apparel? Sustainability, Consumer Values and A Social Media Must

Elitsa DobrevaLeave a Comment on How Real Is Digital Apparel? Sustainability, Consumer Values and A Social Media Must

  We live in times where using Instagram filters and catching up with CGI Influencers is nothing but mundane: our experiences are defined by the quality of our post-adventure posts and Lil Miquela is the topic of our lunchtimes. There is almost no line drawn between our virtual and off-line lives to the extent where…

Fashion • Industry • Sustainability

Greenwashing: Sustainability or Profitability?: Chapter 1: Role of the consumer in greenwashing

Elitsa DobrevaLeave a Comment on Greenwashing: Sustainability or Profitability?: Chapter 1: Role of the consumer in greenwashing

Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…

Fashion • Industry • Sustainability

Greenwashing: Sustainability or Profitability?: Chapter 2: Examples of Greenwashing Practices In the Fashion Industry

Elitsa DobrevaLeave a Comment on Greenwashing: Sustainability or Profitability?: Chapter 2: Examples of Greenwashing Practices In the Fashion Industry

In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…