The evolution of compression wear
Historical Background In the outdoor industry, it is often perceived that compression wear is a recent invention. Some brands address it as innovation, promoting their product as groundbreaking.
Elitsa Dobreva blog
Historical Background In the outdoor industry, it is often perceived that compression wear is a recent invention. Some brands address it as innovation, promoting their product as groundbreaking.
Light is seeping through the big French windows of my boyfriend’s apartment in Geneva. It softly strokes my On spray shoes, leaving the thin synthetic web golden. Like running, I have many hobbies, which often leave me late with any social media or blog posting. But this spring’s PFW was really special, so I…
Leaving The Boys’ Only Club: Sportswear’s Shift Towards the Female Credits: Words: Elitsa Dobreva [TH Author, Mammut product designer], Yana Dobreva [Author, Grand Studio Product Designer] Edit: Yana Dobreva Direction: Alexander Zabelin [TH, Founder, Editor-in-Chief]. Commentary: Brenda Holmes, Danielle Petesic, Patrick Peritz, Ophelie-Usannaz-Joris, Andrea Rühr, Irena Ivanova, Siona Dalcolmo, Gin Woo, Christel Hogsted…
History Of The Underpants I was recently in the curiously awkward situation of discussing people’s underpants at a dinner party. Saturday night, three too many glasses of wine, eyes droopy and brain relaxed, the conversation is leading itself. Though I’d known my friends for a number of years, I was surprised when their preference…
It’s almost Christmas and days in Zurich are shorter than ever. Apart from my holiday spirit, much else has changed about my routine: I often overlook sunscreen, as I rarely encounter the big lamp these days, I am sluggish, but my 10k run time is faster, due to the freezing cold, and I stay…
Wearing Tomorrow – EARLY MAJORITY [Conversation] The clothing we see and consume everyday is created mostly in a very similar way, from the design stage, to production, to ending up in your closet – it is all a single never ending cycle that is decades old. So many people are involved in every step of…