Elitsa Dobreva blog
How Visual Media Inspires Apparel: From Subcultures to Luxury Pioneers [CASE STUDY] Ever since the first pelt throw, apparel has been the truest signifier of the passing of times, reflecting the needs and tendencies in social groups. And while Maslow’s pyramid has called it that, as soon as humans have their basic needs satisfied, they…
January 18. A couple of days after my friends’ wedding in Kochi, India, my body screams ‘Europe’. I had been in the country for just over two weeks and, although my spirituality and humility were nurtured by the experience, my body wasn’t. 5 days, a full body infection, and 41C temperature into my mistake to…
Just in time for Tokyo Fashion Week, we ventured to the ancient land of the centennials in a quest to discover all the little joys that make the life of Japanese an aspiration for us, overworked self-indulgent Westerners.
In the world of fashion, designers find their creative climax not in the income or fame, as you might think, but rather in each collection’s fashion show.
Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…