Graduate Catwalk
In the world of fashion, designers find their creative climax not in the income or fame, as you might think, but rather in each collection’s fashion show.
Category: Fashion
Greenwashing: Sustainability or Profitability?: Chapter 1: Role of the consumer in greenwashing
Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…
Greenwashing: Sustainability or Profitability?: Chapter 2: Examples of Greenwashing Practices In the Fashion Industry
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…
Greenwashing: Sustainability or Profitability?: Chapter 3: Effects of Greenwashing on The Conscious Consumer and Sustainable Marketing, and Possible Ways of Its Cessation
In this chapter I will analyse the impact of greenwash on the conscious purchaser and sustainable marketing. I will then suggest possible ways of countering the effects of deceptive green advertising, where the environmentally aware consumer, as well as the manufacturer and the retailer take responsibility for their contribution to the unsustainable lifecycle of fashion…
Yawning to Acting
A rainy Saturday in January 2018 – almost a year ago. It’s warm in the ESI building, a part of the University of Exeter, and really, really cold and windy outside. Yana and I are also there on that Saturday, with a hint of regret for not staying in bed. Instead, we are about to…
The Game Changer
It’s so good to hit the key again !!! First of all, apologies for being off for so long, secondly, I can assure you, it was worth the wait. After freshly starting an internship with David Koma and attending a couple of festivals and magazine parties, Yana and I are overloaded with stories to tell and…