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Tag: 2018

Fashion • Industry • Sustainability

Yawning to Acting

November 15, 2018March 4, 2021Elitsa DobrevaLeave a Comment on Yawning to Acting

A rainy Saturday in January 2018 – almost a year ago. It’s warm in the ESI building, a part of the University of Exeter, and really, really cold and windy outside. Yana and I are also there on that Saturday, with a hint of regret for not staying in bed. Instead, we are about to…

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Sportswear • Tennis

Chill-filming

June 4, 2018March 3, 2021Elitsa DobrevaLeave a Comment on Chill-filming

  In accordance with the chill vibe of the whole tennis collection, we shot a short film to depict the sensation of enjoyment and satisfaction of the game. Just like the U.S. Open court, we chose to shoot on a beautiful bright blue court with a sea view and abundant sunlight. The perfect conditions for…

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Sportswear • Tennis

Vintage Rackets Go with Polaroid Shots

May 3, 2018March 3, 2021Elitsa DobrevaLeave a Comment on Vintage Rackets Go with Polaroid Shots

In the laid-back, classical style of the collections, Yana and I got our models a vintage sports racket to complete a more genuine photoshoot.

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Sportswear • Tennis

[Tech Pack]

May 2, 2018Elitsa Dobreva1 Comment on [Tech Pack]

[huge_it_gallery id=”29″] Depicting all the technical details of an outfit might seem quite dull. However, considering the amount of creative energy I have put into this project, I enjoy preparing my technical pack more than usual.

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Sportswear • Tennis

The Better The Better

May 1, 2018March 3, 2021Elitsa DobrevaLeave a Comment on The Better The Better

Range planning is tricky, especially when it comes to presenting it in a proper way. Illustrations should be neither too technical, nor too creative, contain just the right amount of details and information.

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Sportswear • Tennis

Mood board UpDaTeD

May 1, 2018March 3, 2021Elitsa DobrevaLeave a Comment on Mood board UpDaTeD

As you have probably read in one of my previous posts, I was initially quite happy with the new mood board I made for this Adidas project. It represents the laid-back feeling of the collection, as well as the fluidity and color palette.

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You can check my latest projects and sketchbook works on http://www.yekomod.com

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