ISPO 2021. Winners and eye-catchers.
The entire digitization of an event with the significance of ISPO Munich seemed to be on the tip of everyone’s tongue this year.
Tag: Adidas
Microgravity and Apparel
With the unprecedented situation happening on Earth, we get caught up in thoughts about our planet, other planets, and space. In fact, the concept of travel in space might be just about as close in proximity as travelling to Italy these days.
Chill-filming
In accordance with the chill vibe of the whole tennis collection, we shot a short film to depict the sensation of enjoyment and satisfaction of the game. Just like the U.S. Open court, we chose to shoot on a beautiful bright blue court with a sea view and abundant sunlight. The perfect conditions for…
Vintage Rackets Go with Polaroid Shots
In the laid-back, classical style of the collections, Yana and I got our models a vintage sports racket to complete a more genuine photoshoot.
[Tech Pack]
[huge_it_gallery id=”29″] Depicting all the technical details of an outfit might seem quite dull. However, considering the amount of creative energy I have put into this project, I enjoy preparing my technical pack more than usual.
The Better The Better
Range planning is tricky, especially when it comes to presenting it in a proper way. Illustrations should be neither too technical, nor too creative, contain just the right amount of details and information.