Elitsa Dobreva blog
In accordance with the chill vibe of the whole tennis collection, we shot a short film to depict the sensation of enjoyment and satisfaction of the game. Just like the U.S. Open court, we chose to shoot on a beautiful bright blue court with a sea view and abundant sunlight. The perfect conditions for…
In the laid-back, classical style of the collections, Yana and I got our models a vintage sports racket to complete a more genuine photoshoot.
[huge_it_gallery id=”29″] Depicting all the technical details of an outfit might seem quite dull. However, considering the amount of creative energy I have put into this project, I enjoy preparing my technical pack more than usual.
Range planning is tricky, especially when it comes to presenting it in a proper way. Illustrations should be neither too technical, nor too creative, contain just the right amount of details and information.
As you have probably read in one of my previous posts, I was initially quite happy with the new mood board I made for this Adidas project. It represents the laid-back feeling of the collection, as well as the fluidity and color palette.
There was a time the whole world was falling apart. At least that was my initial thought when my project started failing. For a day or two there was no reply from anyone I tried contacting, my plan B for printing failed, so did plan C, as you can see from the photos.