Elitsa Dobreva blog
We live in times where using Instagram filters and catching up with CGI Influencers is nothing but mundane: our experiences are defined by the quality of our post-adventure posts and Lil Miquela is the topic of our lunchtimes. There is almost no line drawn between our virtual and off-line lives to the extent where…
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…
In this chapter I will analyse the impact of greenwash on the conscious purchaser and sustainable marketing. I will then suggest possible ways of countering the effects of deceptive green advertising, where the environmentally aware consumer, as well as the manufacturer and the retailer take responsibility for their contribution to the unsustainable lifecycle of fashion…