Elitsa Dobreva blog
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…
In this chapter I will analyse the impact of greenwash on the conscious purchaser and sustainable marketing. I will then suggest possible ways of countering the effects of deceptive green advertising, where the environmentally aware consumer, as well as the manufacturer and the retailer take responsibility for their contribution to the unsustainable lifecycle of fashion…
A rainy Saturday in January 2018 – almost a year ago. It’s warm in the ESI building, a part of the University of Exeter, and really, really cold and windy outside. Yana and I are also there on that Saturday, with a hint of regret for not staying in bed. Instead, we are about to…
It’s so good to hit the key again !!! First of all, apologies for being off for so long, secondly, I can assure you, it was worth the wait. After freshly starting an internship with David Koma and attending a couple of festivals and magazine parties, Yana and I are overloaded with stories to tell and…
Even in England you could feel the sun shining brighter, the sky getting clearer and the water going warmer. The fresh spring air inevitably reminds of the approaching summer – the perfect tennis season.
Based on the cultural peculiarities, history and climate of France, England and Australia I have designed the rest of my collection for French Open, Wimbledon and Australian Open.