Greenwashing: Sustainability or Profitability?: Chapter 3: Effects of Greenwashing on The Conscious Consumer and Sustainable Marketing, and Possible Ways of Its Cessation
In this chapter I will analyse the impact of greenwash on the conscious purchaser and sustainable marketing. I will then suggest possible ways of countering the effects of deceptive green advertising, where the environmentally aware consumer, as well as the manufacturer and the retailer take responsibility for their contribution to the unsustainable lifecycle of fashion…
