Elitsa Dobreva blog
Animal skins have been used for clothing and accessories since prehistoric times, and to increase their longevity humans turned them into leather through the process of tanning. This method has been used by Icelanders, who were after extracting and using every part of an animal, for what is now a millennium.
This collection, specially adjusted for the contemporary traveler, the nomad of today, features details, showing the thought process behind months of research and studio work.
In the world of fashion, designers find their creative climax not in the income or fame, as you might think, but rather in each collection’s fashion show.
Travelling is not simply about holidays and visiting friends and family anymore. We hit the road to work, network, explore new opportunities and sometimes rediscover ourselves. It is the time of contemporary nomads: the photographers, businessmen, web developers, journalists and teachers, scientists, students and families. 112/112 is a collection for all of them, developed with…
Abstract As a concern with increasing acclaim and broad media coverage, sustainability has developed into a trending lifestyle preference, in which consumers progressively make financial and ethical investments. The validity of products’ environmental benefits is therefore to be questioned and it should be established whether sustainable brand principles are to be found in truthful environmental…
In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…