FashionIndustrySustainability

Greenwashing: Sustainability or Profitability?: Chapter 2: Examples of Greenwashing Practices In the Fashion Industry

In this chapter I will introduce the misleading and deceptive approaches employed by greenwashing companies, evaluate big businesses’ intentions and question the practical results of their sustainability campaigns. I will also examine the essence of the ‘Sins of Greenwashing’ and then provide examples of their adoption by large clothing brands in their advertising and business…